Juicy the Emissary – Attention Kmart Choppers [Beat Tape] [2017]


Juicy the Emissary – Attention Kmart Choppers [Beat Tape]
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01. Attention Kmart Choppers A1
02. Attention Kmart Choppers A2
03. Attention Kmart Choppers A3
04. Attention Kmart Choppers A4
05. Attention Kmart Choppers A5
06. Attention Kmart Choppers A6
07. Attention Kmart Choppers B1
08. Attention Kmart Choppers B2
09. Attention Kmart Choppers B3
10. Attention Kmart Choppers B4
11. Attention Kmart Choppers B5
12. Attention Kmart Choppers B6

(Preview)
Juicy the Emissary – Attention Kmart Choppers

On Thanksgiving 1989, Kmart employee and audio enthusiast Mark Davis wandered behind the customer service desk to check out the store’s sound system, which looped muzak and top 40 plus ads and announcements under the banner of “KMRT, The Kmart Radio Network.” When he found last month’s tape hadn’t been thrown out yet, he pocketed it and made a habit of doing this, collecting 56 tapes from 1989-1992.

In September 2015, Davis uploaded the tapes to archive.org with the humble intention of preserving them. But within a few weeks he became an internet celebrity among obscure media fans and supplemented the collection with reel-to-reel tapes from the 70s and 80s thanks to Tom Schwarzrock, who acquired them serendipitously along with a deck he purchased. The tapes are like a consumerist time capsule, a vaporwave trove of eerily familiar corporate ephemera extracted from its original context and purpose.

Similarly, Attention Kmart Choppers is composed of pieces from this collection chopped up, resculpted, and mosaicked together by Juicy The Emissary, forming a new, distinctly contemporary sound while inheriting a haunting nostalgia that provokes memories burrowed deep in the subconscious.

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